Privacy Policy

Reverse Mortgage Funding Privacy Policy

Last Reviewed: July 1, 2021


American Senior Finance (“Company” or “We”) respects your privacy. This Privacy Policy describes the types of personal information we may collect from you or that you may provide when you visit the website, and other data collection points that reference this Privacy Policy (collectively, the “Sites”). Other privacy principles, policies and notices could apply depending on how you interact with us, the financial products or services you may ultimately obtain from us, or the jurisdiction in which we are doing business with you.

Please read this Privacy Policy carefully to understand our policies and practices regarding your personal information and how we will treat it. If you do not agree with our policies and practices, your choice is to not use our Sites. This policy may change from time to time, so please check the policy periodically for updates.

Children Under the Age of 13

Our website is designed for a general audience and is not directed to children under 13 years of age. We do not knowingly collect or solicit personal information from children under 13. If you are under 13, do not use or provide any personal information on this website or on or through any of its features, do not use any of the interactive or public comment features of this website or provide any personal information about yourself to us. If we become aware that we have collected or received personal information from a child under 13, we will promptly delete that information from our records. If you believe we might have any information from or about a child under 13, please contact us (see below).

Personal Information We Collect About You and How We Collect It

We may obtain the following types of personal information when you choose to provide it through our Sites:

  • Contact information, such as your name, company name, mailing address, email address, and phone number;
  • Demographic information, such as your age, date of birth, mortgage balance, and home value;
  • Log-in credentials, such as your username and password;
  • Geolocation information and information about your usage of our mobile app;
  • Personal information gathered on behalf of our customers relating to their business processes, employees, vendors, and applicants; and
  • Any other personal information in content you provide on our Site.

Cookies, Scripts and Related Technologies

When you visit our Site, we may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon”, also known as an Internet tag, pixel tag or clear GIF, is a tiny graphic image that may be used on our Sites. The information we obtain in this manner includes IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, and dates and times of website visits. We also may obtain “clickstream data,” which is a log of content on which a visitor clicks while browsing a website. As the visitor clicks through the Site, a record of the action may be collected and stored. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites.

Collection of Data by Advertisers

We may also use third parties to serve ads on our Sites or to manage our advertising on other sites. Certain third-party partners may automatically collect information about your visits to this and other websites, such as your IP address, your ISP, and the browser you use to visit our Sites. They do this by using cookies, pixel tags or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, cookies or pixel tags in third-party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technologies.

Third-Party Analytics Services

We may use third-party web analytics services on our Sites, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web beacons and web server logs to help us analyze your use of the Sites. To learn more about Google Analytics and how to opt out, please visit

Our Site is not currently designed to respond to “do not track” signals received from browsers.

How We Use Your Personal Information

We may use the personal information that we collect for various purposes, including the following:

  • To present our Sites and their contents to you.
  • To provide and enhance our products and services.
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide the information.
  • To create and manage your account;
  • To assess your eligibility for, administer and service a loan;
  • To communicate with you about, and administer your participation in, surveys, events, programs, contests, promotions and other offers;
  • To respond to and communicate with you about your requests, questions and comments;
  • To manage career opportunities; • To comply with and enforce applicable legal requirements, relevant industry standards and our policies.
  • To carry out our obligations, comply with relevant industry standards, and enforce our policies and our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Sites or any products or services we offer or provide though it.
  • To operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Sites; and performing accounting, auditing, billing, reconciliation and collection activities).
  • To perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymization, encryption and tokenization of personal information).
  • To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities.
  • In other ways we may describe when you provide the information.
  • For any other purpose with your consent.

We also may use your personal information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your personal information to receive marketing emails, please follow the instructions in the email to opt out or contact us (see below).

Disclosure of Your Personal Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. In addition, we may disclose personal information that we obtain or you provide as described in this Privacy Policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers and other third parties we use to support our business.
  • To a buyer or other successor in the event of a potential or actual merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company is among the assets transferred.
  • To fulfill the purpose for which you provided the information.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent. We also may disclose your personal information:
  • To comply with a court order, law or legal process, including to respond to any government or regulatory request or subpoena.
  • For the purpose of or in connection with legal proceedings, or otherwise for the purpose of establishing, exercising or defending our legal rights.
  • To enforce or apply our Terms of Use as posted here and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

Data Security

We maintain administrative, technical and physical measures designed to protect your personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Links To Other Websites

Our Sites may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with the Company. Linked websites typically have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites.

Changes & Updates

This Internet Privacy Statement will be updated periodically and without prior notice to you to reflect changes in our personal information practices. If we make changes to our Privacy Policy, we will revise the “Last Updated” date at the top of this notice; please review it periodically.

How to Contact Us

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at or call 1-541-897-4464.